Podcasting
what is it? Podcasting or the downloading of audio recordings from a website for listening on an MP3 player or at a computer console is the fastest growing means of communication. It is the opportunity to communicate through headsets, mobile phones, and via the internet reaching a wide audience.
As with the intimate medium of radio, the podcast message reaches people wherever they are. The difference is they specifically choose to listen and are therefore more attentive recipients of the message.
Initially, the potential audience is fastest growing amongst the 15-34 age group, it’s predicted that the audience will increase across other age groups too.
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